top of page
Writer's pictureR.C. Staab

Grinch: Avoid These Fifth Avenue Holiday Displays and Other NYC Department Store Windows!

Dear Misguided Whos of Whoville,I hear you're planning to waste your time gawking at the so-called "magical" holiday windows along Fifth Avenue. Let me enlighten you about these overrated displays. Please don't share this on social media so we can shut this holiday season down for good!

Photo by R.C. Staab

Skip the Crowds at the Giant Spruce. Watch for Falling Ornaments.

What a colossal waste of a perfectly good Norway Spruce! This year's Rockefeller Center Christmas Tree, standing at a ridiculous height of over 74 feet and weighing in at about 11 tons was lit on December 4th and will remain on display until mid-January. You'll be herded like cattle with thousands of other tourists, craning your necks to see a tree that's been stripped from its forest home in Massachusetets and dressed up like some garish decoration. The 50,000 multi-colored LED lights might blind you, and the Swarovski crystal star on top is just nature with a facelift. Save yourself the trouble and stare at a light bulb at home. Or watch a re-run of the NBC-TV special about the tree lighting on your tiny little mobile device.


Photo by R.C. Staab

Bah Humbug! Saks Goes All In for Commercialism

Oh, you thought Saks Fifth Avenue would dazzle you with their usual light show? Think again! They've decided to cancel their annual spectacle for 2024, claiming it's to "honor the architectural significance" of their building for its 100th anniversary. How convenient. Instead, they'll "elegantly illuminate" the facade and frame their holiday windows. You'll still see their "Gift of Delight" campaign, showcasing luxury pieces against colorful snowflake fragments and silver harlequin flooring. It's just another ploy to make you covet overpriced trinkets you don't need. Don't be fooled by their attempts to seem classy – it's still just a glorified sales pitch.


Photo by R.C. Staab

Tip Toe Away from Macy's "Commercialism in Glass Boxes"

Talk about ridiculous. This year, the so-called World's Largest Department Store, Macy's, is making-up another Christmas story, this time about Tip Toe, the reindeer that couldn't fly. Do we really need another reindeer when everyone is already bored with Rudolph, Blitzkrieg and Donna? Why waste hours shuffling along the sidewalk watching excited children peering at animatronic figures and glittery scenes that serve no purpose other than to make you feel inadequate about your own holiday decorations. And what's up with those weird characters above the sign? The toys look anxious and scared! Who wouldn't be with the crazed children in the store.


Photo by R.C. Staab

Billionaires Only at Bergdorf!

Bergdorf Goodman, in all its pretentious glory, has unveiled its "Toast of the Town" theme for 2024. They claim to be celebrating Fifth Avenue's 200th anniversary, but it's really just an excuse to show off their overpriced wares. Each of

 

On Mario's Holiday Gift List

Discover 350 places showing proving why Manhattan is the top of the world. Buy NYC Scavenger: The Ultimate Search for New York City's Hidden Treasures. and follow the clues in every Manhattan neighborhood from Battery Park to Inwood/Washington Heights.

 

their nine windows supposedly highlights a specific moment in the avenue's history, but it's all just a backdrop for their luxury goods. You'll see elaborate costumes, intricate set designs, and probably some avant-garde art installations that make no sense. It's a desperate attempt to seem cultured while pushing $10,000 handbags. Don't waste your time trying to decipher their "artistic vision" – it's all just marketing in disguise.

Photo by R.C. Staab

What is going on with the new Swarovski store??!!

Swarovski, not content with just selling crystals, will turn their windows into a blinding display of sparkle and shine. Expect to see an overload of glitter, with every surface covered in their signature crystals. They'll probably create some fantasy winter scene with crystal-encrusted animals and trees, all to showcase their latest collection of jewelry and figurines. The whole display will be so bright and gaudy, you'll need sunglasses just to look at it. It's a perfect example of how too much of anything – even sparkle – can be utterly tasteless.Swarovski has transformed its Fifth Avenue flagship into an opulent holiday spectacle. The store's facade now features an eye-catching display of giant candy canes adorned with over one million Swarovski crystals. The exterior is designed to evoke a grand couture gift box, with vibrant green and pink panels framed by a pristine white ribbon. Inside, a monumental golden gift box crowned by a shimmering Swarovski signature bow takes center stage. The interior is curated as a luxury haven, where custom gold furnishings elegantly complement sparkling crystals36.


Tiffany & Co.


Tiffany's, with its iconic blue boxes, will try to convince you that nothing says "love" like overpriced silver and diamonds. Their windows will likely feature some whimsical New York City scene, complete with miniature skyscrapers and tiny ice skaters, all crafted to make their jewelry the star of the show. You might see some animated figures exchanging gifts, perpetuating the myth that happiness comes in a little blue box. Don't be fooled by the twinkling lights and charming vignettes – it's all designed to make you feel like your holiday isn't complete without their ridiculously priced trinkets.


Cartier

Cartier, that temple of overpriced baubles, will once again transform its Fifth Avenue corner into a red-bowed monstrosity. Their windows will be filled with watches and jewelry you can't afford, all nestled in winter wonderland scenes that have nothing to do with their products. You'll be blinded by the hundreds of twinkling lights adorning the building, a wasteful display of electricity that serves only to attract moths and misguided tourists. Don't be surprised if you see some animatronic panthers – their tired mascot – prancing around diamond-encrusted snowflakes. It's all smoke and mirrors to distract you from the fact that you're window shopping for items you'll never own.


Bloomingdale's


Bloomingdale's, not to be outdone by its Fifth Avenue neighbors, will create a display that's equal parts tacky and pretentious. They'll likely choose some pop culture theme, desperately trying to seem "hip" and "relevant." You'll see windows crammed with designer goods awkwardly placed in scenes that barely relate to the holidays. There might be some interactive elements, like sound effects or moving parts, all designed to keep you standing there longer, increasing the chances you'll venture inside to buy something you don't need. It's a masterclass in sensory overload and consumer manipulation.

Nordstrom


Nordstrom, the new kid on the block, will try too hard to fit in with its flashy Fifth Avenue neighbors. Their "Holiday Blizz" theme will assault your eyes with an explosion of color and inflatable characters. You'll see friendly snowmen and traffic cones because nothing says "Christmas" like road construction, right? The whole facade will be lit up like a gaudy Christmas tree, probably visible from space. It's a desperate attempt to stand out in a sea of luxury retailers, proving that sometimes newer isn't better – it's just louder and more obnoxious.


Photo by R.C. Staab

Photo by R.C. Staab

Dizzying Display of Wasted Electricity at Hudson Yards

Hudson Yards' attempt at holiday cheer is nothing more than a gaudy light show. From late November through early January, they'll blind you with their Shine Bright at Hudson Yards display. The main attraction? You think it would be the free photos with Santa. No! It's a towering hot air balloon sculpture made of 700,000 LED lights. It's 32 feet tall, but trust me, it's not impressive – it's just big. They'll try to dazzle you with light shows but it's all smoke and mirrors. You'll leave with a headache and a newfound appreciation for darkness.

Photo by R.C. Staab

"Under the Palms": Tropical Mockery of Winter at Brookfield Place?

Brookfield Place in Lower Manhattan -- why can't they just say downtown -- thinks it can fool you with its "Holidays Under the Palms" spectacle. Through early January, they transform their glass-enclosed Winter Garden atrium into a faux tropical paradise. Picture this: a 16-foot Santa' Sandcastle surrounded by 16 new palm trees, all decked out in lights. It's a confusing mess of seasons that will leave you wondering if you're celebrating Christmas or planning a beach vacation. Don't be swayed by their free performances of The Nutcracker, ice skating rink, events and free holiday gift wrapping – it's all a ploy to get you to spend money in their high-end shops and food stalls. If Amazon wasn't so confusing and confounding, I'd suggest you shop there.

Photo by R.C. Staab

Chicken Fingers. A Dog. Christmas Windows. Seriously??

Oh, you might think the Raising Cane's flagship location in Times Square at 44th and Broadway is the place to be, but let me tell you about their light show featuring a dog – Cane III, their mascot stealing Sant'as hat. .This spectacle runs throughout the holiday season and features a dazzling display of lights and windows synchronized to festive music. Is there a Chicken Fingers song? I don't think so.


Sure, it sounds charming, but the reality is a cacophony of barking and blaring holiday tunes that will make your ears ring. The show takes place every evening from 5 PM to 10 PM, but prepare yourself for the throngs of tourists who will be fighting for a glimpse of this oversized canine.Cane III. The 8,000-square-foot restaurant is already packed with patrons craving chicken fingers, and now you want to squeeze in to watch a glorified dog show? The whole scene is more chaotic than festive. And let's not forget, this isn't just any dog; it's a cartoonish representation meant to tug at your heartstrings while they try to sell you overpriced meals. Trust me, I know about stupid cartoons.


There you have it, my gullible Whos. I've laid bare the truth about these so-called "magical" New York City holiday attractions. They're nothing but overrated, overcrowded, and overhyped spectacles designed to part you from your Who-cash and Who-sanity. Take my advice: stay in Whoville, where at least the nonsense is familiar. Remember, the best way to spend the holidays is alone, in a cave, with a heart two sizes too small.Disgustedly yours,The Grinch


P.S. And if you still insist on going, don't blame me when you return with empty wallets and shattered illusions. You've been warned!

 

Also On Mario's Gift List

What are the best attractions, boardwalks, cultural sights, nightlife and food to sample? Do what TV, film and stage celeb Mario Lopez does when he visits the Shore and pick up a copy of the book, 100 Things to Do at the Jersey Shore Before You Die. Visit www.100ThingsJerseyShore to order your autographed copy.





 



Comentários


bottom of page